The language of the young generation: - How do I bind young users to my channel in the long term?
Wednesday, 06. November 2024 / 14:00 – 14:30
In her presentation "The language of the young generation: How do I bind young users to my channel in the long term?", Jasmin Beyeler sheds light on how companies and content creators can effectively address generations Y and Z and bind them to their channel in the long term. She explains the expectations and needs of these target groups and how to create engagement through targeted storytelling and authentic content. She also discusses the importance of community building and management and provides valuable tips on how to acquire new customers and retain them in the long term.